Maury Rogow

The short version

YOUR CHANNEL RUNS
ON ONE STORY.

Channel Marketing & Partner Enablement

Fifteen years selling and managing direct and channel teams at Lucent, GeoTel/Cisco, Watchfire, and Avaya — including building collaborative partner ecosystems through GeoTel's $2B acquisition by Cisco. Nineteen years running Rip Media Group, where partner demand is a product: co-brandable stories, campaign-ready assets, and automated follow-up that partners can actually run. When resellers, agencies, and alliances can't repeat your story, they sell on price. Maury fixes the story first — then arms the channel with the assets and the machine.

Enterprise engagements won with and through partners for AT&T, T-Mobile, Verizon, Barclays, Booz Allen, and BNP Paribas.

Agency for

HOW YOU ARM
A CHANNEL

ONE STORY, EVERY PARTNER

A message partners can repeat in one sentence. Positioning built to survive the handoff from your team to theirs.

ASSETS THEY'LL USE

Co-brandable video, decks, demos, and pages — engineered for partner reps in the field, not the marketing shelf.

DEMAND IN A BOX

Campaign kits with sequences, webinars, and programs partners can launch as their own — with results they can report back.

ENABLEMENT THAT STICKS

Training built on frameworks 110,000+ professionals have learned — plus automated follow-up that fires within 60 minutes.

The career

CHANNEL, FROM
BOTH SIDES.

2007 – Present · Los Angeles / Miami

Rip Media Group — Chief Executive & Head of Marketing

Built the firm Fortune 500 brands hire for positioning, campaigns, and demand — 1,000+ programs. Retained by Cisco, his former employer, to produce launch and training video programs for its optical product lines: partner-grade content for one of the world's largest channel organizations. Builds the AI systems — personalized outbound, follow-up engines, interactive lead magnets — that partners inherit and run.

2003 – 2006 · Washington, DC

Avaya — Global Account Manager

Closed roughly $17M across the US, EU, and APAC — including $9M+ in a single year — winning multimillion-dollar engagements with Barclays, Booz Allen, and BNP Paribas through global teams and alliances on three continents.

1997 – 2001 · Washington, DC

GeoTel Communications (acquired by Cisco) — District Sales Manager

Managed direct and channel sellers side by side: 240% of quota, $4.2M+ in software sales, Salesperson of the Year. Built collaborative partner ecosystems that held together through the $2B acquisition by Cisco — then continued in district sales leadership inside Cisco's partner-driven machine.

1991 – 1997 · Washington, DC

Lucent Technologies (now Nokia) — Senior Account Specialist

Ranked #1 nationally at 202% of quota; Rookie of the Year at 457%. Delivered enterprise-wide sales training and coached junior account teams — the roots of the enablement playbook he still runs.

What that looks like

CHANNEL
RECEIPTS.

240% of quota

GeoTel / Cisco

Salesperson of the Year, running direct and channel sellers side by side.

$2B acquisition

GeoTel → Cisco

Partner ecosystems built collaboratively — and held together — through the acquisition.

$17M closed

Avaya · US / EU / APAC

Global engagements with Barclays, Booz Allen, and BNP Paribas across three continents.

Hired back

Cisco

His former employer became his client: launch and training content for its optical product lines.

110,000+

Professionals trained

Frameworks (EPIC, CLOSER) partner teams can run without him in the room.

60 minutes

Follow-up engine

Engagement-scored sequences fire while the partner-sourced lead is still hot.

The machine partners inherit

AI IN PRODUCTION.

Not pilots. Not demos. Live systems that get handed to partners — branded, running, and reporting.

🎤

Full SaaS · Voice AI

Voice AI Studio: a full voice production pipeline powered by ElevenLabs. Pairs with Script Timer AI, used by 800 to 1,000 people daily.

Studio voice-over costs and production delays

🎁

Full SaaS · Membership Rewards

MembershipBenefits.club: white-label platform for associations and membership communities, connecting four live APIs of member rewards.

Disconnected tools that don't talk to each other

✉️

GTM Personalized Outbound

A go-to-market engine that writes personalized outbound sequences for each prospect from trigger events and your messaging.

Generic "just checking in" emails that get deleted

🧮

Interactive Lead Magnets

Partner-facing interactive tools that earn the lead: ROI calculators, return models, and revenue-impact simulators.

Gated PDFs and vague ROI claims buyers don't trust

Core capabilities

THE TOOLKIT.

Partner Demand & Enablement Channel & Alliance GTM Co-Branded Content & Campaigns Sales & Partner Enablement ABM & Middle-Market Demand Conversion & Revenue Attribution Training at Scale (110,000+ trained) AI Agents & Automation HubSpot · Salesforce · ClickUp · Make · n8n · GoHighLevel Team Leadership (30+ FTEs)

Education: West Virginia University, BA International Affairs (Dean's List) · Tufts University, Executive MBA Certificate, Global Technology
Author: Why Buyers Say No: Sell Your Superpower in an AI World and Rise of the Entrepreneur · LinkedIn Learning instructor, 110,000+ students · Member, Producers Guild of America

As seen in Forbes Entrepreneur Inc. Success NBC's Deal or No Deal

Next steps

PARTNERS, READY TO SELL

Building or fixing a channel — resellers, agencies, or alliances? Maury brings the one story, the assets, and the machine your partners will actually use. Hiring for broader marketing leadership? The CMO story is here.

Let's Talk → 310-944-6195 LinkedIn Download Résumé

mrogow@ripmediagroup.com · Miami & Los Angeles

YOUR CHANNEL RUNSON ONE STORY.