Marketing and sales leader with 30 years across enterprise sales and B2B marketing. Fifteen years selling and managing direct and channel teams at Lucent, GeoTel/Cisco, Watchfire, and Avaya — setting sales records at nearly every stop. Nineteen years founding and running Rip Media Group, the firm Fortune 500 brands hire for positioning, campaigns, and demand: 1,000+ programs and $250 million in client revenue. Most recently CMO of the Applied AI Association and the VR/AR Association. Author of two books. Owns the whole board — brand, demand, product story, team, and the attribution to prove it — and builds the AI systems that run the pipeline underneath.







Salesperson of the Year at GeoTel/Cisco. Built collaborative partner ecosystems through a $2B acquisition by Cisco.
Ranked first nationally at Lucent at 202% of quota. Rookie of the Year at 457%.
Seed and Series-A capital secured on rebuilt investor narratives. Client exits at $2.5B+ combined market cap.
Client conversion lifted with proprietary frameworks: EPIC, CLOSER, and the Unicorn Pitch.
Founded and built the firm from the ground up: P&L, GTM, brand, content, demand generation, and client delivery with $1M+ quarterly revenue benchmarks. Directed 1,000+ integrated content and demand programs for Fortune 500 and institutional brands. Retained by Cisco — his former employer — to produce launch and training video programs for its optical product lines. Built AI systems for storytelling and pipeline automation, including Script Timer AI, a SaaS product serving 800–1,000 daily users. Scaled and led 30+ marketing, strategy, and creative roles; implemented HubSpot, Salesforce, ClickUp, Make, and n8n with MQL/SQL workflows and attribution dashboards.
Closed roughly $17M in total revenue across the US, EU, and APAC — including $9M+ in a single year. Won multimillion-dollar engagements with Barclays, Booz Allen, and BNP Paribas; led strategic pursuits across three continents.
Built the initial market-entry plan and acquired enterprise clients at a VC-backed startup later integrated into the IBM ecosystem.
Managed direct and channel sellers; delivered 240% of quota and $4.2M+ in software sales; named Salesperson of the Year. Ran full-cycle enterprise engagements for AT&T, T-Mobile, Cisco, and Verizon. GeoTel was acquired by Cisco for $2B; continued in district sales leadership at Cisco post-acquisition.
Ranked #1 nationally at 202% of quota; named Rookie of the Year at 457%. Delivered enterprise-wide sales training, coached junior account teams, and built multimillion-dollar pipelines.
Revenue growth — plus 1,000% traffic growth — from rebuilt positioning and campaign systems.
Closed from a single rebuilt sales presentation.
In sales, plus 1.7M views, from launch storytelling and campaign execution.
$11M+ and $7M+ secured on rebuilt investor narratives.
On integrated video and demand campaigns.
The largest fundraise in the organization's history.
Not pilots. Not demos. Live systems replacing busywork with pipeline — two of them full SaaS products.
Voice AI Studio: a full voice production pipeline powered by ElevenLabs. Pairs with Script Timer AI, used by 800 to 1,000 people daily.
MembershipBenefits.club: white-label platform for associations and membership communities, connecting four live APIs of member rewards.
A go-to-market engine that writes personalized outbound sequences for each prospect from trigger events and your messaging.
Client-facing interactive tools that earn the lead: ROI calculators, return models, and revenue-impact simulators. Marketing that creates revenue.
Open to CMO and senior marketing leadership — bringing the frameworks, the team playbook, and the AI pipeline machine with him. Looking for channel & partner enablement? That story is here.